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Four principles, four commandments
Preview of a series. Your startup will only thrive if things are changing; if nothing’s been changing, somebody already tried it. So, how is today’s news market different from yesterday’s? Here are...
View ArticleRelevance is mandatory, so pick a niche
First in a series. Here’s one of my four core principles for today’s media market: these days, relevance is mandatory. I’m not talking about some of your content. I’m talking about all of your content....
View ArticleTalk is cheap, so be useful
Second in a series. Here’s one of four core principles for today’s media market: these days, talk is cheap. It’s a simple idea. Take a lesson from Uncle Buffett and his acolytes at Morningstar: your...
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